With over 25 years of market research experience to draw upon, we are free to give advice based on a wide range of proven and reliable research methods.


For Qualitative Research


Our Focus Groups


Our focus groups are moderated by Duncan Buchanan in his role as principal, with back up provided by our support consultant Bronwyn Badham. To ensure quality control we only use experienced and highly capable recruiters. People we know and trust to get the job done properly. The same applies for the focus group venues we use.


Some good reasons to consider using focus groups:

  • They are a flexible market research tool, in a situation where flexibility is critical to success.
  • A range of topics and ideas can be covered in a relatively short space of time. The groups would normally last 1.5 hours each.
  • The participants can be carefully selected so as to accurately reflect the nature of the target market as identified by Adept Research and you the client.
  • Focus groups can provide valuable insights and clarity.
  • Spontaneous ideas can be generated. The groups can come up with ideas none of us would have thought of, but which can be very helpful to our marketing.
  • They are a safe and proven method for qualitative research projects.

    • Our Face to Face Depth Interviews


    Our depth interviews are conducted by Duncan Buchanan in his role as principal, with back up provided by our support consultant Bronwyn Badham. As with our focus groups, we only use experienced and highly capable recruiters to arrange our depth interviews.


    Some good reasons to consider a depth interview

  • There often situations where talking one to one with someone for up to an hour is more effective than using a focus group, as it is better to probe a single person more thoroughly.
  • Often a depth interview is the ideal follow up to an earlier focus group, or other form of research.
  • They work better than focus groups with business to business surveys, especially when commercially sensitive issues may be discussed.

    • For Quantitative Research


    At Adept Research we conduct quantitative research via three methods. Web surveys, hand delivered surveys,and face to face surveys.


    Web Surveys are appropriate when:

  • A client email database currently exists, or where a reliable database (or panel) can be obtained.
  • The respondents are more willing to complete such a survey if they can do so in their own time.
  • Speed of responses is an issue, as response rates to on-line surveys are faster than mail surveys.
  • The respondents to be surveyed may be located anywhere in Australia.

    • Hand Delivered Surveys are appropriate when:

  • An email database does not exist and where the cost of building one is prohibitive.
  • The questionnaire can be handed out to each respondent. For example:

    • - Surveying retail customers at the point of purchase.
    - Conducting a survey with staff or stakeholders.


    Face to Face Surveys are appropriate when:

  • The questions being asked are more detailed; therefore an interviewer is required to explain things.
  • A trained interviewer is required to probe the respondents for deeper insights into their thinking.
  • The respondent is either unable or unwilling to complete any other type of survey.