In the fundraising market we were trying to enter, Duncan's report showed us that the "gatekeepers" were the key to our success. They were the real target market - MARS Confectionary.
Adept immediately grasped the strategic significance of what we were trying to achieve. They got their heads around what we wanted - Funeral Plan Management.
Adept Research found a weakness in our business that we were not aware of. We have since turned it around so that it is one of our major strengths. That alone justified the research that they did for us - Unique Micro Design.
Adept Research gave us clarity. We now are starting to really understand our customers. Their web based survey delivered everything we wanted - Unique Micro Design.
1. Domain Homes
Adept Research successfully helped Domain Homes clarify their branding, positioning and key points of difference in the fiercely competitive new home market. As a result Domain's advertising agency The Boiler Room decided to make Adept Research its first choice research agency for qualitative pre testing.
2. Debco Potting Mix
Adept Research helped Debco identify an aspirational segment in the market for potting mix and other horticultural products. Based on this research Debco launched the highly successful range of products called Green Wizard, out manoeuvring its main competitors in the process.
3. Mars Confectionary
Before founding Adept Research, Duncan Buchanan produced a breakthrough qualitative report into the mind set of school fundraising for Mars Confectionary, the impact of which still influences marketing into this sector today.
4. Unique Micro Design
Our web survey in 2000 was one of the first business to business studies done on line in Australia. From this we identified that while UMD had a wide range of products available for its customers, only a small portion of this range were being purchased on regular basis. We recommended that UMD expand its marketing communication and as a result this situation was corrected.
A selection of the various clients Adept Research has serviced over the last eight years: